This Week’s Market Minute – Sacramento
February 16, 2026
Here’s What’s Happening
Builders capturing buyers with aggressive incentives
Resale homes lingering on market for 46 days
Split market widening between new and existing inventory
Agent Script
Builders in Sacramento are making big moves — and their incentives are reshaping the market.
Take Brookfield Residential’s Allora community in Roseville. They’ve been offering a 4.99% fixed 30-year mortgage plus $10,000 toward closing costs — or even a $40,000 credit buyers can use however they want.
Other builders across Placer and Sacramento counties are rolling out rate buydowns, closing cost help, and upgrade packages. Meanwhile, resale homes are listed around $545,000 and sitting an average of 45 days before selling.
This creates a split market. Builders can sweeten the deal with perks, while resale sellers have to compete on price, condition, and location.
For buyers, that means more choices — but not all incentives are created equal.
If you’re thinking about buying, selling, or investing in Sacramento, it pays to compare builder offers against resale opportunities. Reach out and I’ll help you break down the numbers so you know which move makes the most sense for you.
Rewrite this script in my own voice, using:
My hyperlocal market stats → (pick 2–3)
Example: “In [CITY/ZIP], the median list price is $[XXX], homes are taking [XX] days to sell.”
My personal tone →
Example: “I like to keep it casual and approachable” / “I prefer sounding professional and data-driven.”
Subject Line:
Why builders are winning buyers in Sacramento
Body:
Hi [First Name],
Builders across Sacramento are pulling buyers in with incentives that resale sellers just can’t match.
Take Brookfield Residential’s Allora community in Roseville. They’ve been offering a 4.99% fixed 30-year mortgage plus $10,000 toward closing costs — or even a $40,000 credit buyers can use however they want. And they’re not alone. Other builders in Placer and Sacramento counties are advertising rate buydowns, closing cost help, and upgrade packages.
Meanwhile, resale homes are listed around $545,000 and are sitting an average of 45 days before selling.
What this means for you:
Buyers: A builder’s rate buydown might beat a resale price cut — but fees, location, and long-term value matter.
Sellers: Builders are direct competition. Strategic pricing and standout presentation are key to holding attention.
Investors: Incentives can sometimes create instant equity or lower carry costs — running the math may reveal solid opportunities.
If you’re weighing your options in Sacramento, let’s connect. I’ll help you compare builder incentives with resale opportunities so you can make the move that’s right for you.
Best,
[Your Name]
📊 The Sacramento Market Report: Builder Incentives vs. Resale Reality
If you’re house hunting right now, you might notice two very different markets playing out.
We are tracking a clear split between new construction and existing homes. Builders are aggressively capturing buyers with incentives like 4.99% fixed rates and $40k flexible credits in places like Roseville. Meanwhile, resale homes are feeling the pressure, with the median days on market jumping to 46 days, up from 37 days last year.
The key takeaway? The competition is fierce. With resale prices hovering around $485,000, sellers aren’t just competing with neighbors—they are competing against builder perks that lower monthly payments.
Check the charts above to see the shift in days on market and pricing trends. 👇
Have questions about new builds vs. resale in your area? Drop a comment below or send me a message.
— 👤 [Your Name] 🪪 DRE # [Insert Number] 🏡 [Brokerage Name]
#SacramentoRealEstate #RosevilleHomes #NewConstruction #MarketUpdate #SacramentoRealtor
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